Is Your Advisor a Fiduciary?

A lot of investment firms, these days, are running ads boasting that their advisors are “fiduciaries.” It sounds important. And so people, naturally, have been asking me lately: “Are you a fiduciary?”

I sure am!

I always thank people for asking, and then fill in all the details, starting with, “What the heck is a fiduciary?” and the unstated-but-guessed-at “Why is that important?”

As Certified Financial Planner™ (CFP^®) professional, I took an oath, which should answer both of the questions above. I swore that I shall:

• Always act in good faith and with candor.
• Be proactive in disclosing any conflicts of interest that may impact a client.
• Not accept any referral fees or compensation contingent upon the purchase or sale of a financial product.

In other words, a “fiduciary” is someone who acts on behalf of another person, putting their clients’ interests ahead of their own, with a duty to preserve good faith and trust.

Nowadays, a lot of investment firms are jumping on the “fiduciary” bandwagon. Even the CFP^® board is helping to shine a light on it.

As if it’s a new thing.

Not to me. And I’d love to help you with any questions you may have. Contact me today.